The page, the links, and the sentence the link sits in.

On-page: what a visitor and Google both read

On-page SEO is the work on your own URL. Before we talk about links, we look at five things.

• Title tag. The blue line in search. It should say the thing the page is actually about, not a slogan.
• Meta description. Not a ranking trick. It’s the sentence that gets the click. Write it like a person.
• One H1, then real headings. If you have three H1s, or none, the page is mumbling.
• The copy. Does it answer the search, or does it circle around it for 800 words? Thin pages don’t get rescued by links.
• Internal links. Other pages on your site should point at this one with normal words. If your own navigation ignores it, don’t be shocked that Google does too.

We also check the boring blockers: the page is indexable, it isn’t blocked in robots, it loads, the canonical isn’t pointing somewhere else by mistake. A free look at that starts on the audit page.

Off-page: other sites mentioning you

Off-page SEO is what happens off your domain. The part we sell is links. A guest post from $175 is a new article on a DA 40–80+ site. A niche edit from $100 goes into a page that already exists. Backlink packs are $1 each, so 100 contextual backlinks are $100. DR is a score, from DR 30 at $49 to DR 80 at $899. DA guest posts are $175 each.

The report lists the URL, the anchor, the metric, and whether it indexed. If a link drops inside 90 days, we replace it. That is the promise. A position in Google is not.

Contextual: the paragraph has to match

A link is contextual when the words around it are about the same topic as the page it points to. “Boiler service in Leeds” belongs in a paragraph about servicing boilers. It does not belong under a list of payday loans because the host domain has a pretty score.

Anchors get mixed on purpose: your brand, the naked URL, a partial phrase, and the odd generic “this guide”. Forty exact-match anchors in a row is how a profile starts to look bought. If you have a sheet, send it. We follow the sheet.

This is also why on-page and off-page are one job. The page you point at has to be the page that deserves that sentence. If it isn’t, we say so. Helen at Northline rewrote her product pages in the same quarter the links went up, and she’s honest that both things mattered. The stories are written that way on purpose.

How a first month usually goes

Week one is the page: titles, headings, internal links, and killing anything that shouldn’t be indexed. Weeks two and three are placements. Week four is mostly waiting for tools to catch up, and replacing anything that didn’t stick. Some jobs skip the on-page week because the page is already fine. We’ll tell you which one you’re in.

What this is not

We don’t sell a rank. We don’t take adult, gambling, pharma, or crypto. We don’t hide the price. And we don’t call a footer dump “contextual” because the word is fashionable.

If you want the menu, it’s on packages. If you want to argue about a domain first, WhatsApp is faster.